Sat.Nov 24, 2012 - Fri.Nov 30, 2012

Webbiquity

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Brand Reputation Management in a Mobile and Online World

Webbiquity

Guest post by Megan Totka. Today’s social/mobile/local technology makes reputation management a big concern for many businesses. The online dynamic makes it easier than ever for customers to take out their frustrations about a bad experience or share a heartfelt allegiance to a particular company. Websites like Yelp, Foursquare and TripAdvisor allow users to “check in” every time they visit a business.

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Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.