What’s the Best Social Media Monitoring Tool? It Depends
Webbiquity
OCTOBER 13, 2010
Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations.
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