Sat.Mar 17, 2007 - Fri.Mar 23, 2007

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ClickFox Generates Detailed Experience Maps

Customer Experience Matrix

I’m just finishing a review for next month's DM News of ClickFox , a product that visualizes the paths followed by customers as they navigate interactive voice response (IVR), kiosks, Web sites and other self-service systems. John Pasqualetto, ClickFox’s Director of Business Development, tells me the product is easy to sell: basically, the company loads a week’s worth of interaction logs, plots them onto a model that classifies the different types of events, and shows customer paths through that model to the prospective buyer. The value jumps right out,” according to John.

Survey Highlights Interest in Marketing Performance Measurement

Customer Experience Matrix

According to The CMO Council , “the majority of marketers feel that their top goal in 2007 is to quantify and measure the value of marketing programs and investments (43.8%)” and “respondents tapped [marketing] performance dashboards as the top automated solution to be deployed in 2007.” This is happy news for Client X Client, since that’s the pond we swim in. The Grinch in me points out that 43.8% is not a majority and that the actual survey question asked about “issues or challenges”, not goals. It’s interesting stuff and available for free (registration required

Marketing Edge

Marketing Edge

podcast length: 12:25. wouldn't you like to be a fly on the wall in the conversation between a big company's cmo and the general counsel on whether the company should have a blog? would love it. you have that chance by listening to

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. found #4 interesting: "Using qualifying copy". This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. Google recommends that you should add certain requirements such as "A minimum order is required" etc. How do you Increase Conversions yet Ensure that the Leads are Qualified? This is the magic question for some marketers. Chad H.

Marketing Edge

Marketing Edge

Social Media 2007 preview: Nuts about Southwest Airlines Blog. In another preview of the Social Media 2007 conference, I chat with Paula Berg, manager of public relations and strategic communication at Southwest Airlines

Blogger: Redirecting

Buzz Marketing for Technology

Last summer a former colleague referred me to an article, “Marketing is a Conversation” written by David Maister and Lois Kelly. A few months later I found myself speaking at an event along with Lois, and I got to better understand her

Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." but the better analogy might be that it's KnowledgeStorm for online audio and video.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Smart Marketing: Trying to find marketing articles? Here are two marketing articles Ive just written

Smart Marketing

some of you may be trying to find marketing articles and tips. i've recently written some marketing articles that have been posted on other sites. here are two of them: my marketing article 3 must-have metrics for your marketing staff

Smart Marketing: Small business marketing plan tip #3

Smart Marketing

i've been working with small business marketing plans now for 20+ years and one thing i know about small business marketing plans is that over 90% of them fail due to improper implementation. you see, the real secret to a successful