Wed.Jul 27, 2016


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The 4th Reason for Content Marketing: A Profit Center

Junta 42

This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Goal of sales or win. When they are — your brand will be top of mind. Goal of savings or subscribe.

15 Effective Ways to Reduce Cost Per Acquisition

B2B Marketing Insider

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find […]. Content Marketing

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How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum

Content Standard

I remember the feedback well. It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. One person wrote: “Content I can’t read anywhere else. A lot of fluff and b t.” ” And we’ve been able to say that with consistency—a 663 percent program ROI in 2015 felt pretty good.

The Compounding Power of Content Marketing

B2B Marketing Insider

Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time. Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. Content Marketing

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Optimize Your Promotion Channels & Increase Conversion Rates

B2B Marketing Insider

Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […]. Content Marketing

3 Ways to Optimize Your Email Subject Lines


Your customers (and your potential customers) are consistently bombarded by email. The key to getting those customers to open, click and engage with your emails is to make it worth their while, beginning with optimizing your email subject lines. According to a Radicati study : In 2015, the number of emails sent and received per day was more than 205 billion. Boring. Three tips for success: 1.

Buzzwords in Marketing Automation: what is Dynamic Content?

Lead Liaison

Dynamic Content: its meaning and how to apply it. part of the series Buzzwords in Marketing Automation. Are you asking yourself, what is dynamic content? Dynamic content can be the magic link between content and conversions. It is content within a website, a form, a landing page, or an email that changes based on the interests or past behaviors of the viewer. How does it work? Lead score.

Greg Schneider of Dell on How Brand Experiences Help Deliver Meaningful Messages

Experience Marketing Insights

Event strategy insights and the role of brand experience in the marketing mix

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

All About Those Leads: Crafting Content for Conversion


This post, All About Those Leads: Crafting Content for Conversion , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer. promise!

Why All Your Marketing Should Be Experiential Marketing

Content Standard

Growing up, there were two field trips we Pennsylvania elementary schoolers all looked forward to: the third grade trip to the Crayola factory, and the fifth grade trip to the Heinz factory. For us students, there was the promise of free samples and goody bags at the end (Heinz famously allows visitors to taste test new chips). Future Proofing Against Ads in Isolation. All of it.