Sat.Jun 25, 2016

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This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We see an underlying problem that could affect its acceptance by brands. We also take a closer look at Facebook’s new Creative Hub. Sponsor (37:52).

The Muse Is an Excuse [Unthinkable Podcast]

B2B Marketing Insider

We’ve got an EPIC episode today. Literally — I open this episode reading an epic poem…) How often do we think we need some kind of external inspiration to strike? Why do we call upon “the muse” so often as creative individuals? And are we thinking about this all wrong? On today’s show, we first […]. Content Marketing

Why digital transformation fails: ignoring staff and stakeholders

i-Scoop

There is ample research on the reasons why digital transformation fails. We’ll mention one piece of research below. However, based upon experience and many, really many discussions over the past few years, here is one reason why digital transformation fails, whether it’s on the level of a business function, a process, an overall business model […].

Which Video Content Channels Should Your Brand Invest In?

Content Standard

Video content is exploding right now, and everyone wants to get in on the game. Amazon is launching its own take on YouTube. Spotify wants to become another MTV. Facebook, Twitter, and YouTube are beefing up their video features. And don’t forget Snapchat , the ephemeral messaging app that ushered in the era of vertical video. Gone are the days when YouTube reigned supreme.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Don’t Overlook These Foundational Tools When Developing Your Content Strategy Content Curation Marketing Business Blog

Opentopic

Opentopic blog >> opentopic.com Yes, the majority of companies are increasing content marketing investment—75 percent to be exact, based upon a recent survey of 1,030 marketers. However, many of these same companies struggle with the right team to hire, which topics and content types to create, and how to get the greatest ROI out of content. What’s a great start. Marketing ROI Cmo marketing roi

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How to (effectively) analyze Marketing ROI using Churn Rate

Opentopic

Opentopic blog >> opentopic.com You know all the standard marketing KPIs. Tracking traffic, leads, and conversions are all important. But they don’t tell you the true ROI of your marketing efforts. What happens after the conversion to paying customer? Just like any other team, marketing’s goal is to build and scale a sustainable business, and this requires loyal customers —. Marketing ROI Cmo marketing roi

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Kantar Worldpanel partners with Facebook to expand ad measurement

Opentopic

Opentopic blog >> opentopic.com Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service.The enhanced CMM tool combines Facebook’s mobile ad exposure data (in addition to desktop) with Kantar Worldpanel’s continuous consumer packaged goods (CPG) purchase data to provide brands with an accurate assessment of the. Marketing ROI Cmo marketing roi

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Marketing & PR Manager in North West

Opentopic

Opentopic blog >> opentopic.com Are you a successful and multifaceted marketing professional with the ability and ambition to grow a marketing function from the ground up? Do you have an excellent understanding of PR, marketing and business strategy? If so, we want you! We are looking for a highly experienced Marketing and PR Manager to join our Liverpool based team. Marketing ROI Cmo marketing roi

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6 Email Marketing Tips for B2B Newsletters

Opentopic

Opentopic blog >> opentopic.com The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Key findings include that this type of marketing brings in the highest overall ROI, and that its best use is for generating. Marketing ROI Cmo marketing roi

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4 Secrets to Data-driven Marketing Success

Opentopic

Opentopic blog >> opentopic.com Marketers have never been so flush with tools to digitize, capture, measure, analyze and report on market factors and behaviors. Data-driven marketing has become a crucial factor for success in today’s extremely competitive economic landscape. For good reason. When surveyed, marketers report that data-driven marketing campaigns deliver demonstrably increased ROIs compared to other campaigns. Users benefit. Marketing ROI Cmo marketing roi

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Market Your Brand Through Live Events

Opentopic

Opentopic blog >> opentopic.com Few marketing vehicles offer the advantages live events do. They provide unmatched opportunities for customers and prospects to touch, demo and otherwise interact with a product. Events facilitate relationship- and community-building with like-minded individuals, and enable brands to create a “brain-washing chamber” where they have complete control over the environment and messaging. Related: Online Marketing Gets. Marketing ROI Cmo marketing roi

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Marketing ROI: 9 Steps to a Better Measure

Opentopic

Opentopic blog >> opentopic.com ROI has been the bugaboo of marketing for almost as long as marketing existed. But, marketing ROI isn’t all it’s cracked up to be! ROI – return on investment – comes from financial management. It is used to assess whether a particular investment generates enough revenue to be worth the investment. Commonly, ROI is used to. Marketing ROI Cmo marketing roi

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intela.com : Online Lead Generation Email Marketing

Opentopic

Opentopic blog >> searchdmn.net Intela is a leader in performance marketing in the UK and Europe as well as North America and Australia. We provide services for lead generation, email marketing, and affiliate marketing to acquire customers for our clients. Site has not been designed responsively HTML caching has not been used HTML Version has been set as html5 For. Marketing ROI Cmo marketing roi

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Best b2b marketing case studies

Opentopic

Opentopic blog >> opentopic.com D not just any case studies. 012 B2B Marketing. most recent case studies are. much of their time scouring the business world for marketing case studies. Se Study. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Marketing ROI Cmo marketing roi

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Internet Marketing Vs Digital Marketing New York

Opentopic

Opentopic blog >> marketingdrucker.tk Experian Marketing Services unites customer identity, analytics & cross-channel solutions into a single marketing platform, improving the return on investment. PPC, SEO & Social, Creative, Optimization & Analytics. We bring multiple channels of digital marketing together to create the perfect digital journey. Marketing Business Quiz Questions 22/12/2013 · BY Subair.NA LEAD College of Management … Clipping. Marketing ROI Cmo marketing roi

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Shelly – Facebook Insight For Facebook Ads Manager

Opentopic

Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? So you’ve managed to up your total Instagram hearts […] Step up your digital marketing with Opentopic powered by IBM Watson: the right content for. Marketing ROI Cmo marketing roi

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#CMWorld Conversion Track + Poster

Opentopic

Opentopic blog >> contentmarketingworld.com While this may sound like an effort by the Dark Side to take control of your mind, it’s really a select group of content marketing experts here to help you take control of the minds of others. Just kidding about that last part…mostly. They are conversion experts, and they are here to help you, but it’s. Marketing ROI Cmo marketing roi

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6 Email Marketing Tips for B2B Newsletters

Opentopic

Opentopic blog >> opentopic.com The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Key findings include that this type of marketing brings in the highest overall ROI, and that its best use is for generating. Marketing ROI Cmo marketing roi

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Content Marketing Rules the Tech World

Opentopic

Opentopic blog >> opentopic.com A slight exaggeration, maybe … but here are some rules for getting great leads. Building a content marketing strategy is both an art and a science. As an art, marketing is the process of communicating the value of a product or service to potential customers with the purpose of selling. As a science, it’s choosing target. Marketing ROI Cmo marketing roi

Digital Marketing Doesn’t Just Mean Make A Website

Opentopic

Opentopic blog >> opentopic.com What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people? Digital marketing. Marketing ROI Cmo marketing roi

Marketing ROI: 9 Steps to a Better Measure

Opentopic

Opentopic blog >> opentopic.com ROI has been the bugaboo of marketing for almost as long as marketing existed. But, marketing ROI isn’t all it’s cracked up to be! ROI – return on investment – comes from financial management. It is used to assess whether a particular investment generates enough revenue to be worth the investment. Commonly, ROI is used to. Marketing ROI Cmo marketing roi

How to Use Video Marketing to Boost Lead Conversion

Opentopic

Opentopic blog >> opentopic.com Are you harnessing the power of video in your marketing strategy? recently watched a webinar entitled “Using Video to Boost Lead Conversion” presented by Kathleen Booth, CEO of Quintain, a video marketing company and Wistia Agency Partner. During the webinar, I learned a lot of great information about this form of marketing and how to. Marketing ROI Cmo marketing roi

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How Facebook Ads Boost Your PPC Advertising Results

Opentopic

Opentopic blog >> opentopic.com Consider just how many and how often people use the website. Facebook ads should become an attractive proposition for many businesses. The online social networking service, Facebook, has undeniably taken the world by storm. billion users are active every month, checking their news feeds multiple times per day—14 times according to an IDF study. Adverts. Marketing ROI Cmo marketing roi

Shelly – Facebook Insight For Facebook Ads Manager

Opentopic

Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? So you’ve managed to up your total Instagram hearts […] Step up your digital marketing with Opentopic powered by IBM Watson: the right content for. Marketing ROI Cmo marketing roi

Marketing & PR Manager in North West

Opentopic

Opentopic blog >> opentopic.com Are you a successful and multifaceted marketing professional with the ability and ambition to grow a marketing function from the ground up? Do you have an excellent understanding of PR, marketing and business strategy? If so, we want you! We are looking for a highly experienced Marketing and PR Manager to join our Liverpool based team. Marketing ROI Cmo marketing roi

Why Does PPC Advertising Need Call Tracking?

Opentopic

Opentopic blog >> business2community.com Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them. Marketers involved in online advertising swear themselves into the order by repeating measure everything for a full night vigil. That solemn night inscribes within us the passion. Marketing ROI Cmo marketing roi

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Effective Global Content Marketing Strategies w/ Pam Didner

Opentopic

Opentopic blog >> searchenginejournal.com Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, author of Global Content Marketing and expert consultant Pam Didner joins Kelsey Jones for a podcast on content marketing for a global audience. They discussed when to write evergreen versus trending content. Pam also shared when repurposing content. Marketing Technology Cmo undefined