Fri.Mar 24, 2017

Webbiquity

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Email opens: our first sentence has more impact than our subject line

IKO-Systems

While we are still working on our next webinar “800 000 Sales Email Conversations in Europe” , some stats piqued our curiosity: impacts of variables in subject lines versus preview texts, onto the open rates of these text emails. Note: these stats come from text emails sent by sales reps to leads in the UK, Nordics, Benelux). What is the email preview and is it widely used?

If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy

Content Standard

You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. This should be easy. In true Pygmalion fashion , you’ve shaped their personalities, and you’re even more familiar with the intimate details of these prototypical models than you are with your own family members. People do.

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3 Can’t-Miss Learnings at Marketing Nation Summit 2017

Modern B2B Marketing

Author: Chandar Pattabhiram The countdown is on! In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. This year is going to be bigger and better than ever before. What I love about Summit is that it gives everyone a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement– The Marketing Nation.

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How Brian Used Video in Customer Success to Communicate Change

Vidyard

Every CSM knows that change can be a big sticking point for customers, especially a change like a new customer success manager. That’s why, when Brian Jacklin, previous CSM at Vidyard, confirmed that he was changing roles within Vidyard he knew that he needed to do something special for his 61 accounts. That’s why he turned to video. The Email. and meet Jarrett right away if they wanted!

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

What Can Your Business Learn From Restaurant Marketing? [Infographic]

Hubspot

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored -- among other topics -- just how we became so obsessed with food. Some believe it began with food permeating popular culture -- for example, with televised cooking and restaurant exploration shows. Actually, you can. Read on to find out. Inbound Marketing IGSS

Weekend Reading: “Sales EQ” by Jeb Blount

B2B Marketing Insider

For the 115th episode of The Marketing Book Podcast, I interviewed Jeb Blount, author of “Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal.” ” Jeb Blount explains that the sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more […]. Sales Alignment

Meet the king, the queen, and the crown jewels: content, customer experience, and data

Biznology

Want more revenue and profit for your business? Of course you do; who doesn’t? But what really leads to profits? And how can digital deliver on that for your business? Good questions, if I do say so myself. Even better: I’ve got some answers for you. Content is king. Customer experience is queen. Data is the crown jewels. Okay, so these sound clever and all. But what do they mean in practice?

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4 Steps to Prove Marketing's Value to the CEO

Hive9

One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case. Hive9 Marketing Insights B2B Marketing performance management

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Best Practices for Optimizing Sales Enablement

Act-On

Marketing and sales have traditionally had a bit of a contentious relationship in many companies. With miscommunication, vastly different goals and objectives, and sometimes an inability to see the other’s point of view – these two teams who need to work together often find themselves at odds. And out of that contentious relationship, a new role was born: sales enablement. Sales Enablement is a strategic, ongoing process to equip the sales team with the tools, resources and skills to make them more efficient, and ultimately improve sales execution and drive revenue. Hire the right people.

Want Better Results? Try Expecting and Inspecting

Akoonu

Marketing and Sales are very different organizations, but regardless of whether you are a manager or an individual contributor in either organization, your goal is to produce results. There is no such thing as failure. There are only results.” Tony Robbins. People are more likely to produce results when they are held accountable to them. However, accountability isn’t accidental. It’s planned.

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THE HACKIES: Rapid prototyping & MVP development are key to martech success

chiefmartech

This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Rapid Prototyping. It consists of many traditional design products (e.g. Wireframes. Low-fidelity prototype. Agile Development.

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The ABCs of A/B testing | How to base your subject lines on science

Vertical Response

When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the subject line alone. Worse, 69 percent of readers who report email as spam are motivated to do so by how the subject line reads. Of course, psychology plays a major role in that behavior, and researchers are continually trying to determine the parameters involved. So how does A/B testing work? Subscribe. ©

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Embracing Data and Mobile to Personalise Brand Experience

Experience Marketing Insights

The Drum Arms hosts sessions during Advertising Week Europe