The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. 1) Google Search Console.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.
Five Strategies for Improving Customer Experience
FEBRUARY 9, 2017
Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Image credit: The Blue Diamond Gallery. Make Their Experience Personal. Price and Value.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
SEO has a lot of moving parts. Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Best all-in-one SEO tool suites. 1 ) BrightLocal. 2) ontolo.
Lead Generation Checklist
You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.
Five Tips to Help You Write Outstanding Content For Your Blog
FEBRUARY 15, 2017
Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content. Poorly organized content is difficult to follow, and it isn’t appealing.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Image credit: The Blue Diamond Gallery. Lack of Focus.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436. I like it.” ” — ViralBlog. Showcase reviews: ViralBlog. 2) Tweepi.
Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
JANUARY 20, 2017
Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” I need to pay it forward. Shelly Kramer Expanded My Professional Horizons.
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
Book Review: DISCOVER Questions Get You Connected
MARCH 2, 2017
In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. It’s all a few clicks away. That’s where DISCOVER Questions Get You Connected fills in needed detail.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” 1) Google Analytics. Google Review Count: 600.
The Six Best Screen Capture Tools
JANUARY 3, 2017
Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. They let you capture your computer screen or any portion of it and add annotation, as well as capture short animated sequences (e.g., to show mouse-click or mouse-over actions) as GIFs. Content is the basis of a web presence optimization strategy. 1 ) Amit Argawal – Screen Capture. 2 ) LICEcap.
How to Create the Three Parts for Any Sales Funnel
MARCH 17, 2017
Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. It does much of the work for the marketer.
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.
Link Building and Mobile SEO in 2017
MARCH 3, 2017
Guest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. So it’s more important than ever to ensure your website ranks highly for relevant keywords.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. There are many reasons for this dominance. That led to web hosts providing one-click install capabilities, and designers creating a vast number of free and low-cost themes. 1) Publicize. 2) SumoMe.
How to Protect Your Business from Cyberattacks
JANUARY 12, 2017
Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security. Cyberattacks are clearly a major issue for any entity that uses the internet. Basically, if you have an online business, it’s a target for hackers. Even the U.S.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. 1) Rafflecopter.
Six SEO Tips for UX Designers
MARCH 16, 2017
Guest post by Alex Berg. Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Image credit: Bambi Corro III. 1. Use descriptive links. As UX designers, you know the value of a good call-to-action (CTA). SEOBook.
The 17 Best Photo Editing Tools
MARCH 14, 2017
Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted. Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Photos grab our attention. 3 ) Pixlr.
The Six Best Accounting and Finance Tools for Small Business
MARCH 21, 2017
The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants. Accounting Software. 1 ) Xero. Google Review Count: 203. Pricing: $9/$30/$70 per month. 2 ) FreshBooks.
How to Choose the Right Content Management System [Infographic]
JANUARY 26, 2017
Guest post by Tobias Dean. So you want to set up a smart website for your business. But technology has never been your greatest strength, nor do you have thousands of dollars to hire an expert web developer to build a custom site from scratch. Does that mean you will have to let go of your dream project? While WordPress is the best choice for beginners (and also the most popular!),
A Content Formula for Complex B2B Organizations
Content Marketing is essential for anyone who wants continued success and growth.
The Four Best Online Survey Tools
JANUARY 17, 2017
So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Why they choose a particular path through a website, or leave at a certain critical point? There’s no better way to know what customers and website visitors are thinking than to just ask them. visiting a certain page, exit intent).
The 17 Best Project Management Tools
FEBRUARY 16, 2017
Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Every individual on the team needs a clear view of their deliverables, deadlines, and all the information they need in order to complete their tasks. 1) JIRA Software. 2) Basecamp.
The 14 Best Personal Productivity Tools
FEBRUARY 28, 2017
Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. So how can you get at least some of that time back? How can you get more done without simply working even longer and harder? The personal productivity apps here can help. 1) RescueTime. 3) Toggl.
The 24 Best Email Marketing Tools
FEBRUARY 2, 2017
While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. 1) AWeber. Google Review Count: 446. 2) FollowUpThen. Siasat.
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.
The 28 Best Web Design Tools
FEBRUARY 7, 2017
The core of any organization’s online presence is its website. A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. 1) COLOURlovers. Google Review Count: 354. Browse immense libraries of user-named colors, palettes, and patterns. Wrike.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50 , and still others (such as the brilliant Heidi Cohen ) note that “it depends.” Content Publishing Tools. 1 ) LinkedIn Pulse. Pricing: free.
The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
MARCH 9, 2017
Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Conversion Rate Optimization.
The Best Content Marketing Examples
B2B Marketing Insider
JANUARY 9, 2017
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. Content Marketing
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
FEBRUARY 5, 2017
Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers. Where nearly 1500 blog posts are posted every minute. Whereby over 200 million email message are sent every minute. Why An Illusion.
The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
FEBRUARY 2, 2017
Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. This could be a “contact us” form or a form to download gated content, such as an ebook. Brand campaign.
An Email is Not a Campaign: the Case for Integrated Marketing
FEBRUARY 16, 2017
The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.
25 B2B Engagement Tactics For All Marketing Funnel Stages
FEBRUARY 15, 2017
With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.