March, 2017

Webbiquity

Trending Sources

Book Review: DISCOVER Questions Get You Connected

Webbiquity

In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. It’s all a few clicks away. That’s where DISCOVER Questions Get You Connected fills in needed detail.

How to Create the Three Parts for Any Sales Funnel

Webbiquity

Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. It does much of the work for the marketer.

Link Building and Mobile SEO in 2017

Webbiquity

Guest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. So it’s more important than ever to ensure your website ranks highly for relevant keywords.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. 1) Rafflecopter.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The 17 Best Photo Editing Tools

Webbiquity

Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted. Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Photos grab our attention. 3 ) Pixlr.

The Six Best Accounting and Finance Tools for Small Business

Webbiquity

The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants. Accounting Software. 1 ) Xero. Google Review Count: 203. Pricing: $9/$30/$70 per month. 2 ) FreshBooks.

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Conversion Rate Optimization.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

Illustration by Gregory Cresnar. B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. This is being felt by the supply-chain side of businesses acutely.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The 4 Levels of Sales Intelligence

Your Sales Management Guru

The Four Levels of Sales Intelligence. By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal. The speed and complexity of the modern marketplace is the domain of intellectual agility. IQ—how smart you are. Fixed and baked into your DNA. AQ—how much you know. Makes IQ relevant. Makes more time for human relationships.

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened. Such transformation will also redefine what it means to acquire buyer insights.

How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

30 Seconds to Killer Storytelling Anytime, Anywhere

Type A Communications

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. That’s great!” readers tell me. read more. Change Management Marketing Storytelling Carla Johnson Emma Coates Pixar Pixar Storytelling storytelling Type A Communications

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Email 101: Tell Me Something I Don’t Already Know

The Point

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs to be useful, and at a very fundamental level it needs to tell the reader something he or she doesn’t already know. Sounds obvious, right? And even then, they should be as short as possible.

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The Perfect Close

Your Sales Management Guru

The Perfect Close. -a a book review-. 21 page corners turned over! For those past readers of this blog and my book reviews you know that is an excellent rating. For those of you that are new, whenever I read a new book, I read it with a pen in hand and I fold over the corners of those pages with high value. Believe me James Muir’s book, The Perfect Close is a great add to any sales library. Books

Content Marketing Trends to Watch Out for in 2017 [Infographic]

B2B Marketing Insider

Content marketing is quickly becoming a game changer in the field of marketing. Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. This fosters loyalty and trust with them, ensuring the growth of their business. Not only that, but […]. Content Marketing

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9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? And especially when a marketer is focused on down-funnel results, which optimization practices can help to achieve those revenue goals and KPIs? B2B ANALYTICS 01 -- Use lead scores to trigger marketing activities and workflows.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. 64.7% of Gen Xers use Facebook regularly. 58.9%

4 Ways You Can Humanize Marketing and Build Relationships

Type A Communications

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how. read more. Creativity Marketing Brian Carroll Customer Experience Empathy marketing sales

How to ruin your content by overthinking things

grow - Practical Marketing Solutions

By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information. I made my students dizzy because of the information overload. My blog posts were too self-absorbed because I thought I had to be smart all the time. Believe me, that’s exhausting!

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel. While events can be highly effective opportunities, they pose a measurement challenge for many marketers. did you make contact?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. This is only a content summary. Please click on the headline to read the full article.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have the aggregate experience of what they see, hear, and feel from us. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Let me explain. Three Lead Generation Stages You Need to Nurture. name, company, email, etc.). Email. Events.

If Your Content Isn’t Customer-Focused It’s Not Making an Impact

B2B Marketing Insider

Dear marketing professional, meet your new (very demanding) boss. Your customer. Today, top marketers are using content marketing not to persuade, but to engage with the consumer, meeting buyers where they stand, providing what they want. With a great experience, customers are 5X more likely to make a purchase. From visiting your website to learn […]. Content Marketing

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age. Many business leaders understand this intuitively. Intentions are necessary but not sufficient. Guest post by: Romi Mahajan.

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Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. Wrong. Of the F500 CEOs, not one has a presence on all 6 major social media platforms. So, the question arises; what are C-suite professionals missing?

Why 30 may be the most important number of your career

grow - Practical Marketing Solutions

By Mark Schaefer. I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities. The magic of 30.

Stop creating Random Acts of Content

grow - Practical Marketing Solutions

By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction. Let’s unpack this a bit. The hidden cost of content. Content is intoxicating. Timely.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

For CMOs and Martech It's Not About Spending, It's About the Right Spending

It's All About Revenue

It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference. But that's another topic for another time. This is all about marketing technology — martech to you and me. That number has increased over 2500% since 2011.

When It Comes To Email Speed, It’s All About Reputation

It's All About Revenue

In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients. In the course of a few minutes, mass marketing campaigns are deployed to audiences consisting of tens of thousands. Is there something wrong with our set up? Is it the domain? What can we do to fix this?

B2B Marketing Experience: The Case For and Against Gated Content

bizible

Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook. If you’re going to take the time and effort to put together a great PDF download, you should be getting something of value (contact information) in return, right? Right? So why are we taking a look at this now? The Case FOR Gated Content. Gating content is a lead gen tool. Conclusion.

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Is MarTech Is Too Important To Leave To The Marketers?

Customer Experience Matrix

I’m still pondering the relationship between marketing and IT : what it is, will be, and should be. A few new ingredients have kept the pot boiling: - a chat with Abhi Yadav, founder of Zylotech , a MIT-bred, artificial intelligence-driven Customer Data Platform and message selection engine. A system that only did data unification would appeal more to IT as a shared resource. Yikes!)

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.