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| Page 1 of 1 | Previous | Next | WEBBIQUITY MAY 6, 2013  11 Expert PPC Guides, Tips and Techniques (and One Rant) 'With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. As vital as natural optimization is, paid search offers three key advantages that make it complementary to organic search: • It’s instant. Organic search experiments can take weeks to show results. | WEBBIQUITY MAY 20, 2013  16 Remarkable Web Analytics Guides, Tips and Techniques 'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters. | | | | | |
| WEBBIQUITY MAY 14, 2013  30 Awesome Blogging Guides, Tips and Resources 'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Why Blog. IT DROPPED! | |
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