Webbiquity
DECEMBER 28, 2012
Guest post by Megan Totka. `Tis the season, right? I’ve noticed a recent trend when shopping during the Christmas season. People are very un-jolly. After asking around a bit, I realized this unhappiness was actually bottled up confusion. Are workers allowed to wish their customers a “Merry Christmas?” What if that customer is Jewish or a Jehovah’s Witness?
Webbiquity
DECEMBER 26, 2012
Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.
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Webbiquity
DECEMBER 20, 2012
In just a few days, we’ll be celebrating Christmas, the feast commemorating the birth of the man who taught all who would listen, “Above all things have intense and unfailing love for one another.” Less than a week ago, 26 people were brutally gunned down by a man so narcissistic and depraved he felt his internal pain justified inflicting terror and death upon the innocent.
Webbiquity
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.
Webbiquity
DECEMBER 10, 2012
A famous Monty Python skit “educates” viewers on how not to be seen. While wonderful classic British humor, it’s the opposite of a productive online strategy. When prospective buyers are searching online for information about whatever it is you sell, or about solving the kinds of problems that your products and/or services are designed to alleviate, your brand should be as widely seen as possible.
Webbiquity
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.
Webbiquity
DECEMBER 17, 2012
With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution. The first source when doing so: Web searches. With 71% of respondents who look for information, searches are by far the main source of information.
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