Webbiquity
JULY 13, 2012
Guest post. Security of information starts with the individual. But as more and more of us are relying on web hosting companies and the cloud to store our data, the responsibility for the safety and security of data extends to many people. The US Congress has been active in network security and are crafting legislation that will impact the business of hosting companies.
Webbiquity
JULY 9, 2012
Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies.
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Webbiquity
JULY 7, 2012
Guest post by Anita Brady. Are you wasting money paying for web development and design services? Ever wondered if you could do it all yourself and save a pile of money? The newest software release from Adobe, a web design platform called Muse may allow you to do just that. Although this new release has had its share of industry criticism and controversy , this revolutionary new CMS software allows graphic designers with minimal web experience to make professional looking sites and export HTML in
Webbiquity
JULY 2, 2012
Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” Looking at
Webbiquity
JULY 18, 2012
Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Or you are waited on and place your order, but have to repeat it to three different people, because the servers won’t talk to each other. Or you’re told shortly after placing your order that you’ll need to choose a different item, because the menu has changed in the last five minutes.
Webbiquity
JULY 31, 2012
I’ve spent several weekends this summer experiencing the excitement and trepidation of visiting colleges with my eldest offspring. The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them.
Webbiquity
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside.
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