Webbiquity

JUNE 28, 2012

Guest post by Lisa Cramer. We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. And while we continue to discuss website effectiveness in terms of conversions – providing content that prospects find interesting enough to be willing to give up some of their own information in order to receive it – now that’s no longer enough.

Marketing Management 160

Marketing Management Marketing Websites Lead Ranking Lead Scoring 160

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.

Social Media 169

Social Media Social Marketing Allocation SEM 169

Webbiquity

JUNE 21, 2012

Twitter went down for about 80 minutes hours today (more or less, depending on where you are), reminding many people how psychologically dependent on it they’ve become. Here are the top 10 tweets (once service was restored, of course). 10. (factual) ? @ RT_com # Twitter goes down worldwide [link]. 9. (good point) @ rwang0 I have to remember # twitter is a free service. thanks for providing it. 8.

Twitter 167

Twitter Course Practices Service 167

Webbiquity

JUNE 13, 2012

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. Yikes! More than half of my website traffic coming from mobile phones? I’m not ready! Relax (unless you’re in the relatively small group of businesses that shouldn’t).

Marketing Websites 166

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 166

Webbiquity

JUNE 11, 2012

Guest post by Christopher Wallace. Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will ap

Facebook 137

Facebook Social Networks Network Marketing Ideal Customer Profiles 137

Webbiquity

JUNE 6, 2012

Time to stuff the ballot box again! MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. The nominating “primaries” are over, and it’s time for the blog-reading public to select the winners. No speeches, no (terribly) controversial positions, no fundraising (thankfully), just your chance to acknowledge your favorite marketing blogs.

B2B Thought Leadership 164

B2B Thought Leadership PPC Thought Leadership Internet Marketing 164

Webbiquity

JUNE 4, 2012

Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium.

Ad Frequency 209

Ad Frequency Trade Show Lead Ranking Lead Scoring 209