Webbiquity

APRIL 30, 2012

Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Facebook posts have to be reshared and reshared to reach a million people, but as Charlie Sheen and Ashton Kutcher have proven, a Twitter post can reach a million people in the blink of an eye.

Social Media 175

Social Media Twitter Blogspot Social Marketing 175

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. But that’s a bit like saying that most Americans exercise regularly; it’s probably true, but there is a big difference between walking the dog around the block a couple of times per week and training for a triathlon.

Social Media 182

Social Media Media Work Management Marketing Management 182

Webbiquity

APRIL 5, 2012

While the web is worldwide, search is often local. An enterprise software developer may want its website to show up in relevant searches virtually anywhere on the globe, but a restaurant, retail shop, marketing agency or IT services firm is generally much more concerned about showing up in searches from its own backyard than from Bangladesh or Turkmenistan.

Tactics 149

Tactics SEO Tips Best Practices 149

Webbiquity

APRIL 16, 2012

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? What are the best link-building strategies in a post-Panda world?

Link Building 167

Link Building SEO Ad Building PageRank 167

Webbiquity

APRIL 3, 2012

The measurability of the web can be a double-edged sword. On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current acti

Analytics 193

Analytics Marketing Analytics Tools Best Practices Emarketing 193

Webbiquity

APRIL 18, 2012

Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. What brands have done it well—and what can you learn from them?

Top of Funnel 159

Top of Funnel Tactics Content Marketing Tips 159

Webbiquity

APRIL 20, 2012

As always, this penultimate post highlighting the most valuable content of the past year is dedicated to interesting marketing and social media content that didn’t fit neatly into any other category. Are QR codes an intriguing technology that never lived up to the hype, or is widespread adoption still just around the corner? Is social media worth the effort for online retailers?

Resources 131

Resources Paid Search Agency Best Practices Advertising Agencies 131