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| Page 1 of 1 | Previous | Next | WEBBIQUITY DECEMBER 20, 2011 48 Ways to Measure Social Media Success Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Most of these are easy and free to track. | WEBBIQUITY DECEMBER 5, 2011 Six Ways to Search-Optimize a Blog Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Furthermore, some of these are virtually worthless for search (e.g. Fresh content. Social media. | | | | | |
| WEBBIQUITY DECEMBER 27, 2011  Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1 You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. | WEBBIQUITY DECEMBER 13, 2011 10 Ways to Use Social Networks for B2B Marketing Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. profile alone won’t get you much. As with most things in life, you’ll get out of social networks what you put into them. Interact (e.g., ask and answer questions). Recommend. Repeat. Plaxo). Create valuable backlinks for SEO. | WEBBIQUITY DECEMBER 1, 2011 Book Review: The Power of Strategic Commitment Many books fail to live up to what’s promised on their covers: exciting title, raving blurbs, boring content. But The Power of Strategic Commitment by Josh Leibner, Gershon Mader and Alan Weiss is just the opposite—it’s a vital and engaging guide to effective leadership, despite the yawn-inducing title. Power is written for leaders at all levels of any size organization. After defining what they mean by “strategic commitment,” the authors explain why it is so crucial to organizational success. This isn’t because they are bad employees, but because they don’t have effective leadership. | |
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