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| Page 1 of 1 | Previous | Next | WEBBIQUITY OCTOBER 11, 2011 What is Web Presence Optimization, and Why Should I Care? Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids. And getting found is the necessary first step to winning that business. | WEBBIQUITY OCTOBER 25, 2011 The 4 Critical Elements of an Effective Business Website The first step in optimizing your online presence is making sure you have a website worth optimizing. That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. It’s like planning a large event or party in your home. If you had a noisy furnace, an unfinished bathroom, or paint peeling on your eaves, you’d want to take care of those issues before you send out invitations. Graphic Design. Information Architecture. Content. Technology. | | | | | |
| WEBBIQUITY OCTOBER 4, 2011  5 Inbound Marketing Do's and Don'ts From Kanye West Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. Like most companies and brands, Kanye does a lot of things right to help his image and sell records. On the other hand, he also does a lot of things wrong. Below are 5 do's and don'ts we can learn from Kanye West about inbound marketing: DO: Collaborate to Increase Your Exposure. The key is frequency. | WEBBIQUITY OCTOBER 18, 2011  Real-World Results from Web Presence Optimization My last post, What is Web Presence Optimization, and Why Should I Care? laid out the definition of and rationale for a web presence optimization (WPO) strategy. But what do the real-world results look like? Here are four case studies demonstrating how WPO does more than get a company or individual onto the first page of results in search—it helps them own the first page of search results. | |
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