Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. • On-page optimization (content, headings, meta tags). • Links (external and internal). And to be fair, even with all of the changes in search over the past year , those basics remain vitally important to search success.

SEO 157

SEO Enterprise Management Digg Press 157

Webbiquity

DECEMBER 23, 2010

Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Digg 125

Digg Buzz Linkedin Facebook 125

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Social Media Media Business Paid Search Agency 182

Webbiquity

DECEMBER 16, 2010

Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping! Defy Gravity by Rebel Brown.

Social Media 186

Social Media Social Marketing Emarketing Media 186

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story.

PR 215

PR Social Media Media Blogger 215

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers?

Marketing Automation Services 168

Marketing Automation Services B2B Marketing Trends Planning 168

Webbiquity

DECEMBER 13, 2010

One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. C-level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can

Social Media 159

Social Media Social Marketing Media Digg 159