Numbers Game: Putting Analytics into Perspective
Webbiquity
MAY 8, 2012
Guest post by Hernán Gonzalez. Experienced marketers understand added benefits are what make a sale and features are what provide value. That meant that campaigns with lots of bells and whistles were assumed to be more productive. Each accent added to a brand’s “wow” factor and more updates meant more sales would soon follow. However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety.
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