17 (of the) Best AdWords and SEM Guides of 2011
Webbiquity
MARCH 14, 2012
Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. That high-level analysis is misleading, however. Consider just one category of searches: students conducting research projects. Whether its a junior high, high school or college student, researching anything from the paintings of Pablo Picasso to the writings of William Shakespeare to the mating habits
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