Thu.Feb 16, 2012

Webbiquity

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Seven Guides to Better Copywriting

Webbiquity

In this age of inbound marketing, content is king. And all content, regardless of format—text, video, audio, presentation—begins with the written word. The ability to arrange words and phrases in ways that capture interest and compel action is a skill at a premium. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying? , blogging is declining among Fortune 500 companies because “Most people don’t like hard work.