Sat.Mar 17, 2007 - Fri.Mar 23, 2007

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Survey Highlights Interest in Marketing Performance Measurement

Customer Experience Matrix

According to The CMO Council , “the majority of marketers feel that their top goal in 2007 is to quantify and measure the value of marketing programs and investments (43.8%)” and “respondents tapped [marketing] performance dashboards as the top automated solution to be deployed in 2007.” This is happy news for Client X Client, since that’s the pond we swim in.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. I found #4 interesting: "Using qualifying copy". This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service.

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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." but the better analogy might be that it's KnowledgeStorm for online audio and video.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Proving the Value of Site Optimization

Customer Experience Matrix

Eric’s comment on yesterday’s post , to the effect that “There shouldn’t be much debate here. Both full and fractional designs have their place in the testing cycle” is a useful reminder that it’s easy to get distracted by technical details and miss the larger perspective of the value provided by testing systems. This in turn raises the question posed implicitly by Friday’s post and Demi’s comment, of why so few companies have actually adopted these systems despite the proven benefits.

More Trending

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Is Taguchi Good for Multivariate Testing?

Customer Experience Matrix

I’ve spent a lot of time recently talking to vendors of Web site testing systems. One topic that keeps coming up is whether Taguchi testing—which tests selected combinations of variables and infers the results for untested combinations—is a useful technique for this application. Some vendors use it heavily; some make it available but don’t recommend it; others reject it altogether.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
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ClickFox Generates Detailed Experience Maps

Customer Experience Matrix

I’m just finishing a review for next month's DM News of ClickFox , a product that visualizes the paths followed by customers as they navigate interactive voice response (IVR), kiosks, Web sites and other self-service systems. John Pasqualetto, ClickFox’s Director of Business Development, tells me the product is easy to sell: basically, the company loads a week’s worth of interaction logs, plots them onto a model that classifies the different types of events, and shows customer paths through that