Wed.Nov 28, 2012

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually

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Brand Reputation Management in a Mobile and Online World

Webbiquity

Guest post by Megan Totka. Today’s social/mobile/local technology makes reputation management a big concern for many businesses. The online dynamic makes it easier than ever for customers to take out their frustrations about a bad experience or share a heartfelt allegiance to a particular company. Websites like Yelp, Foursquare and TripAdvisor allow users to “check in” every time they visit a business.

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Our intention in providing the results was to help marketers determine whether their clients were striking the right balance between digital and traditional marketing programs, as well as reaching their overall goals.

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Are Infographics Becoming Too Complex?

Writing on the Web

There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s no better way to attract new customers than with a clever graphic. The problem, however, is that we’re seeing more and more that are overly complex, and are simply a waste of time.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How do I avoid unsubscribes?

Biznology

Photo credit: incurable_hippie. Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. He’s never taken advantage for a very simple reason: he doesn’t want to annoy his customers and prospects.

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Are You Fully Integrating Social and Your Website?

Convince & Convert

As I’ve mentioned here before, your company is most likely not in the eyeballs business, you’re in the behavior business. Driving behavior in social media and your website is the fastest and most efficient path to marketing success. Look at it this way: You have 100,000 visitors to your website each month, and a 1% conversion rate, for a total of 1,000 conversions per month.

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The Psychology of Social Sharing: Maslow’s Hierarchy of Needs

Adobe Experience Cloud Blog

by Dayna Rothman It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic.

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17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar

Hubspot

Today, we're very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". Ziglar was the author of more than 29 sales and motivational books, including See You at the Top and Over the Top.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why: The Most Important Question in Marketing

SnapApp

?Why? is almost always the hardest question to answer because of all the possibilities, interpretations and perspectives that can apply. Data and trends can answer what's happening, demographics and surveys can answer who is involved, observations and tests can show how something happens, time can tell you when, location can tell you where, but why - answering why requires knowing all those answers as well as the reason they're all related.

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Does Google Hate Small Businesses?

Hubspot

Oooh. provocative, right? So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments.

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[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. But technically the two sets of systems have little in common: outbound systems create lists for direct mail and email, while real time systems generate recommendations for Web sites and call centers.

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6 Reasons People Hate Your Dynamic Content

Hubspot

Dear Marketers, I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action , and emails based on the interests, characteristics, or past behaviors of your viewers. Well, good for you. But you know what? Sometimes I think you just don’t get that the way you’re using dynamic content is actually making your marketing worse, not better.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Responsys Look Book Offers Innovative Ideas for Email Marketers

The Point

The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns fresh and engaging. It’s also refreshing to see a technology company like Responsys dedicate so much (virtual) ink to the artistic side of the email marketing business, an aspect that often plays second fiddle to issues and best practices concerning data and technology.