Thu.Mar 22, 2012

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The State of Demand Generation

The Effective Marketer

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement.

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3 Easy Questions To Answer For Your First Blog Post

Marketing Insider Group

Last week I wrote about the biggest reasons people don’t do social media. The majority of respondents to my highly unscientific poll stated lack of time, uncertainty of the value and not being sure what to say. Now I’ve written before about the business value of blogging and how marketers need to get social , find the time for blogging , twitter and other social tools.

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4 Ways to Plan for Unexpected Changes

Digital B2B Marketing

As a marketer, you have carefully established plans. But are you ready for when things don’t go as planned? Our son, Caleb, was born last weekend, but we expected him more than a week earlier. Although births are rarely predictable, we had attempted to plan, and our plans were completely thrown off. As marketers, things often don’t go as we expect.

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Additional On Site SEO Factors to Consider

Biznology

(Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated along with it. SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant i

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Build a Better Inbound Marketing Machine – A Blueprint for Success

Adobe Experience Cloud Blog

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. With help from our friends over at Column Five Media we have taken a visual approach to this challenge.

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One Last Thing on Collaboration, for now…

Adobe Experience Cloud Blog

by Phil Fernandez. As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Today’s buyer expects unprecedented service, an increased understanding of the problems they face and impeccable interactions. Customers deserve that level of engagement. This video discusses how companies that collaborate are benefiting by providing a seamless, integrated experience for the buyer and how those who do not collaborate are at risk of damaging customer relat

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7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic pre

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Connect Your Forms with Campaign Monitor Mailing Lists

JotForm

We are very excited to announce our integration with Campaign Monitor. You can now easily sync your web form contacts with your mailing lists. Then, send beautiful email newsletters and announcements to the people who filled your forms. Campaign Monitor is a marketing software for web designers.

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Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!

Hubspot

Yesterday, CNNMoney published an article reporting on a new U.S. Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link].

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5 Signs Your Message is Reaching the Wrong People

SnapApp

They say half of all your marketing money is wasted -- the trick is knowing which half. If you're looking only at the number of subscribers to your SMS mailings, you might be looking at the wrong half of your data. Those subscribers may have given you permission to contact them, but this doesn't mean they're active and enthusiastic recipients of your mobile marketing.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link].