ViewPoint

OCTOBER 18, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. JoJo Jensen’s quote from Dirt Farmer’s Wisdom i , “You can’t catch water with a fist,” is especially true in the conflict between sales and marketing. I am particularly struck by her thought that you must be open-handed and open-minded to accomplish almost anything in life.

Marketing Automation Services 189

Marketing Automation Services Forecasting Work Management Cold Calling 189

Customer Experience Matrix

OCTOBER 18, 2011

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Like any traveler, I’ve returned home with some new perspectives.

Marketing Automation Services 187

Marketing Automation Services Work Management Marketing Automation Marketing Management 187

Marketing Insider Group

OCTOBER 18, 2011

I don’t have much of a post today. I’m sleep-deprived from my newborn ‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling? Are you telling stories in your marketing that inspire, educate or entertain? Or just selling your wares?

Keywords 173

Keywords Planning Education B2B Marketing 173

Digital B2B Marketing

OCTOBER 18, 2011

This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although they cannot stop the conversation, they can ignore the conversation that is happening elsewhere.

Social Media 137

Social Media Media Linkedin Landing Pages 137

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Marketing Craftmanship

OCTOBER 18, 2011

Denny Fleck -- Hot Air Balloon Craftsman. When he was 21 years-old, Denny Fleck took his first hot air balloon ride. He was hooked for life. Nearly forty years later, on most days from May to October, Denny can be found piloting one of his hot air balloons; ferrying adventurous passengers on an hour-long airborne trek across Northern New Jersey, complete with dogs barking, friendly locals waving and balloon chase vehicle in pursuit below.

Blast Campaigns 131

Blast Campaigns Profiling Promotion Contacts 131

Hubspot

OCTOBER 18, 2011

“A brand is recognized as the unique identity of a product, service, or company. Its elements and incarnations distinguish it from competitors. Brand essence , however, is felt.” These are the words that begin the fourth section in chapter 14 of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.

Brand Identity 50

Brand Identity Branding Business Inbound Marketing 50

JotForm

OCTOBER 18, 2011

How would you like to become a beta tester for our new product? We are only weeks away from releasing "Wishbox", a new way to collect feedback online, and we’d like to get your feedback. So, what is Wishbox? Imagine if you could get your web site visitors to print your web page, draw on i.

Product 48

Product 48

Hubspot

OCTOBER 18, 2011

Inbound marketers agree: content is key to marketing success. Not only is content a valuable component of inbound marketing, but it's also an effective tool throughout the entire sales process, from generating initial interest in a business to converting visitors into leads and all the way through the lead nurturing process to converting leads into customers.

B2B Marketing 47

B2B Marketing B2B Sales Qualified Leads Inbound Marketing 47

EMagine B2B Blog

OCTOBER 18, 2011

Quite recently, we posted some simple ways to get inbound links for your website …without running afoul of the dreaded “no-follow” tag. So let’s say you’ve done all that, and now you want to do something similar for your business blog …knowing that over time it will mean more traffic, more imputed thought leadership, more [.].

Thought Leadership 46

Thought Leadership Tagging B2B Traffic 46

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

OCTOBER 18, 2011

If you're a sucker for romantic teenage movies, you must have seen the movie 10 Things I Hate About You. We decided to put a fun inbound marketing spin on this film's title and list the 10 things we hate about. advertising! There are definitely things about advertising that drive us crazy: the constant interruption, the obtrusive pop-ups, the stock photos of happy models, all the direct mail, etc.

Advertisements 47

Advertisements Advertising Inbound Marketing Hubspot 47

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 158

Inbound Marketing Blogger Wikipedia Work Management 158

Hubspot

OCTOBER 18, 2011

This is a guest article written by Stefan Tornquist, research director at Econsultancy and experienced entrepreneur, new media researcher, and business manager. He's built a reputation as a thought leader in online marketing as well as essential business issues, such as how to approach marketing and branding in an economic downturn. Every few years, academia revisits the idea that robots are out for our jobs, and popular culture isn’t far behind.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Campaigns 45

Webbiquity

OCTOBER 18, 2011

My last post, What is Web Presence Optimization, and Why Should I Care? , laid out the definition of and rationale for a web presence optimization (WPO) strategy. But what do the real-world results look like? Here are four case studies demonstrating how WPO does more than get a company or individual onto the first page of results in search—it helps them own the first page of search results.

Marketing Management 156

Marketing Management Optimization PR SEM 156

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Social Media

Hubspot

OCTOBER 18, 2011

In inbound marketing, consistent content creation can be beneficial for quite a few reasons. It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways. One of the most powerful roles content can play in inbound marketing is in search engine optimization.

SEO 51

SEO Inbound Marketing Lead Scoring Lead Ranking 51

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. The first are some key points and hilights (with convenient, inline tweet buttons).

Inbound Marketing 50

Inbound Marketing Paid Content B to B Lead Scoring 50