Mon.Apr 30, 2012

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links.

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Why Twitter Needs to Change to Keep Up with Social Media Marketing

Webbiquity

Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Facebook posts have to be reshared and reshared to reach a million people, but as Charlie Sheen and Ashton Kutcher have proven, a Twitter post can reach a million people in the blink of an eye.

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How to Reduce Unsubscribes Using Subscription Management

The Point

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. A further strategy for minimizing unsubscribes is to employ subscription management, a technique in which you, as the publisher, give the wannabe unsubscriber the option to choose which types of messages he/she wants to receive (or not receive, as the case may be.

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Do large companies need to specialize in their markets?

Biznology

Photo credit: Wikipedia. Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need to specialize. If they’ve got all that money and they can produce whatever amounts they can sell, why would they need to specialize.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape. View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurr

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Social Spinoffs - Klout, Instagram, and Pinterest Revisited

SnapApp

Social media oozes innovation, and websites like Twitter and Facebook have directly resulted in the creation of other websites such as tweetstats, crowdbooster , and bufferapp ?which monitor, report, and provide metrics for your social activity. ?In the past week however there have been three other spinoffs, this time for Klout, Instagram, and Pinterest; though these could be described more as satires than spinoffs.

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New Gmail Image Feature Makes Email Marketing More Social

Hubspot

Last week, Gmail introduced a new feature allowing users to share inline images from emails with their Google+ networks. Since the 2011 announcement of the integration between Google+ and Gmail , Google has now taken yet another step toward integrating email and real-time social networking. And this topic should concern you, my fellow marketer. Email to Catch up With Social; Google to Catch up With Facebook.

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Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 1

Adobe Experience Cloud Blog

by Jason Miller Last week I attended what I consider to be the best marketing conference I have ever been to, Blueglass LA. Thought leaders galore, a modest but intimate 125 attendee cap, and networking for the ages. It’s a marketing conference put together so well that it’s referred to as THE internet marketing experience. Two days of panels and presentations from the likes of Chris Brogan, Brian Clark, Jessie Steven, Peter Shankman, and some incredibly insightful marketers and SEO gurus from B