Thu.Jul 28, 2011

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Missing the Mark

ANNUITAS

One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. I remember walking into his office, and before I could sit down, he handed me a brochure and asked somewhat accusingly, “Did your team produce this?” Luckily, I was able to answer, “No”, to which he replied, “Good, because if you had I was going to fire you.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. My favorite was this tweet from Jay Baer (who I have a tremendous amount of respect for and I don’t disagree with lightly).

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How you can break into digital marketing

Biznology

Image by Getty Images via @daylife Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or [.].

Marketing 115
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Is Your Marketing Consultant Strategic? Tactical? Or Both?

B2B Marketing Traction

Tweet. Does your marketing consultant ask the right strategic questions? …think outside of the box when recommending tactics? If your answer is “No,” you could be wasting precious marketing money. Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations. His business is not a technology or manufacturing company – the industries I normally target – but he wanted the perspective of an outsider to his ind

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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B2B Book Buzz: Content Rules

MLT Creative

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business Content Rules is an impressive, fun-to-read, relentlessly upbeat manual about how to develop a content marketing strategy and construct interesting information for your intended readers utilizing a range of digital media.

Rules 60

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PPC and SEO: once very different …now, not so much

EMagine B2B Blog

Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of. In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence: that between SEO and pay per click advertising (PPC). Time [.].

PPC 45
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Twitter To Start Displaying Promoted Tweets in User Streams

Hubspot

Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter's Promoted Tweets advertising platform. Most Twitter users knew it was only a matter of time before ads came to their main stream of tweets. Twitter has already been testing these ads with third-party clients like Hootsuite. However, an ad will only appear to a user if he or she is already following the account that purchased the ad.

Display 46
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Twitter’s New Ads Are Smart Like Google Adwords

readwrite

How do you leverage an attention economy in a newsfeed world? If you’re a brand on Twitter, you can now pay to give your Tweets privileged placement in the streams of your followers. Twitter has long promised that when advertisements came to the stream, they would be served up in an interesting way. Indeed they have. Now, no matter what all your Twitter buddies are chattering about, no matter what time of night or day you open up Twitter.com and look at your stream of Tweets, any participa

Adwords 40
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A Guide to Local Content Creation and Lead Generation [@InboundNow #31]

Hubspot

Ricardo Bueno joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Ricardo works for Diverse Solutions. He's a professional speaker, and he talks a lot on the topics of local niche blogging and lead generation. He blogs and podcasts over at RicardoBueno.com. In this episode, we chat about: Where local businesses should start online.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Will Daily Deals Pull a Craigslist on the Media?

readwrite

This chapter in Web history is marked by a number of big companies doing business at a small scale. Groupon , LivingSocial, and even tech companies with a broader reach like Google and Facebook are relentlessly working on ways to match consumers with the local businesses all around them, even though these companies might be headquartered far away. They’re serving a market for ads and coupons that used to be the domain of the local newspaper, but if you listen to their executives talk , new

Media 40
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Why 100 Marketers Are Better Than 1

Hubspot

One of the most common challenges with inbound marketing is time. There are only 24 hours in the day, and most of us have our waking hours filled with other tasks already: getting new customers, supporting existing ones, building our product (my favorite!), meetings, interviews, and more. Wouldn’t it be great if you had an army of marketers willing to work for you, ideally on-demand and at a reasonable rate?

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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc.

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Social Frosting, Google Plus, and SEO – a Conversation

Convince & Convert

This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training , social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer&# with Paul Gillin about B2B social media marketing is available now. . Social media and content strategist and President of Convince and Convert Jay Baer ( @jaybaer ), talks about Google’s new social web offering and tells you why to join the 10 million

Google 116
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Ways to Engage Your B2B Customers with Mobile Marketing

Hubspot

In February 2011, the American Institute of CPAs found that the top business IT issue of today is the use of mobile devices. Companies are starting to let their younger hires use personal mobile devices for business purposes. The mobile device revolution is here, and you need a B2B marketing plan. Because B2B mobile marketing cannot simply mimic the form of successful B2C mobile marketing campaigns.