The Power of the Human Voice in Lead Qualification & Lead Nurturing
SEPTEMBER 23, 2011
In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today. It’s because there’s something about a human being’s voice that is powerful and personal—a welcomed experience in today’s hyper-digital market.”
Metrics to Drive Lead Generation Performance
AUGUST 8, 2011
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies. Most B2B lead generation marketers are reporting performance metrics to senior executives but the portion also reporting financial contribution metrics are more likely to be outgrowing their competitors. Here are select highlights from this study.
Andy Rooney on Sales Leads
NOVEMBER 10, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Andy Rooney, probably the best known commentator of his time, who at 92 years passed too soon on November 4 th , said, “I've learned. that opportunities are never lost; someone will take the ones you miss.” ” How did Andy know so much about sales, marketing and sales leads? You lose a prospect, a customer and the sale and your competitor wins. Marketing departments complain about no follow-up or feedback.
Outsourcing Lead Generation: A CMO’s Perspective
JUNE 27, 2011
There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. thought it would be interesting to share the perspective of a chief marketing officer who has experience on both sides of the question. Karen Hayward is Executive Vice President and Chief Marketing Officer of CenterBeam, an IT managed service provider.
Outsourcing Strategic Account Management – What, are you crazy?!
NOVEMBER 7, 2011
At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. So how could it make sense to use outside resources to engage with target companies this valuable? Is our strategic account target market 100% covered?
What I learned at Dreamforce 2011
SEPTEMBER 12, 2011
Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. Jason shared with us his key takeaways from Dreamforce 2011.
4 Things to Consider Before You Buy Marketing Automation
AUGUST 22, 2011
Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. Well, we’re in the dog days of August. For many, the planning for 2012 starts next month, right after Labor Day.
Generating Qualified Leads is Number One Issue for New Members of the SLMA
AUGUST 15, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. From a recent survey of new members to the Sales Lead Management Association, we found that generating qualified leads is the biggest issue facing the new members. have found that generating qualified leads isn’t difficult.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads
MARCH 31, 2011
A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification. Of particular interest—and concern!—to
4 Trends Shaping B2B Marketing in 2011
FEBRUARY 2, 2011
Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Like at the start of a new year.
7 Hot Email Prospecting Tips
OCTOBER 31, 2011
Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection. As a frequent speaker at sales conferences, she helps sellers crack into new accounts, speed up sales cycles and win big contracts. For more fresh sales strategies that work actually with today's crazy-busy prospects, visit www.jillkonrath.com. Jill originally published this as a one-page whitepaper, and it is republished here with her permission. Crazy-busy people read their email with their finger on the delete key. Eliminate Delete-Inducing Words. ” 7.
Who is teaching the CMO how to sell?
OCTOBER 10, 2011
Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. Her first book, " The Rise of the Revenue Marketer ® ," will be published in 2012. Who is teaching the CMO how to sell? Who doesn’t want this? But all is not lost.
Meaningful Engagement Yields Revenue from Online Lead Generation
SEPTEMBER 15, 2011
Rachel Spasser is Vice President of Marketing at Ariba ; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing venture-backed, PE-backed and public companies in the Internet and technology sector. Online lead generation has become a bit like the California Gold Rush. Those early to the game got some quick gold nuggets but by the time everyone jumped on the bandwagon there was a lot more sifting required to find the well-hidden gold. —to round out the dialogue.
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.
The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"
OCTOBER 27, 2011
I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. First, I like the format. The book is broken down into three sections: Tools, Technology, Tactics. also liked that it is a very readable book (about 240 pages, lots of statistics, pictures…). Some of the best examples mentioned in this book have to do with subject matter experts becoming celebrities (example: Scott Hanson at Dell). This is a win-win-win situation.
Want to Improve Your Sales? Start Reading.
DECEMBER 6, 2011
Anthony Iannarino is an expert in B2B Sales and Marketing and an Executive Sales Coach and Consultant. Anthony is President and CSO of SOLUTIONS Staffing , Director of B2B Sales Coach & Consultancy , and author of The Sales Blog. There aren’t many salespeople or sales organizations that don’t wish for a silver bullet that would make producing sales results both easier and faster.
Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
OCTOBER 24, 2011
An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like? —noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. Kenandy has been founded by Sandy Kurtzig, the former CEO of ASK Group and the creator of ManMan.
The 11th Question to Ask Before Buying a Marketing Automation Solution
OCTOBER 20, 2011
A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor? , on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.
Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource
OCTOBER 13, 2011
Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft. It was a big win for both groups.
Five Ways B2B Marketers Can Get the Most from Facebook
SEPTEMBER 26, 2011
T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Here are five tips.
The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation
SEPTEMBER 19, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Thank you Wikipedia). The question which begs to be answered is, “What is the Keystone in the sales and marketing process?” Is it the CRM system, without which so much important information would be lost?
Lead Management: Let’s Formalize this Relationship
AUGUST 1, 2011
Today's guest blogger, Tony Jaros, is Senior Vice President of Research at SiriusDecisions. As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting
JULY 25, 2011
This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Hunters are sales people with an instinct for closing deals and acquiring new customers. Instinct cannot be taught so few salespeople become great hunters. Because a closer is not a starter.
Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
JULY 21, 2011
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. SQLs and closed deals) at risk. Executive work styles and late adopters. Complex internal buying landscapes. High-investment offers.
You’ll never break a horse if you stay sittin on the fence!
JUNE 13, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. friend of mine, Michael Burkett, a Texan from Dimmitt, Texas, also said to me that I should watch out for people that are “All hat and no cattle.” ” Dimmitt is on the old Ozark Trail , a roadway from St.
New Response Databases - Valuable Resource for B2B Marketers?
MAY 23, 2011
Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. The main concern we hear about is accuracy. Is the data correct? Is that person still in that job? Will my mail be delivered? Another problem area is coverage.
The Science of Creating Demand, Upon Demand, When Demand is Needed
MAY 16, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well. Click Here (I loved it). Let me tell you a story about a Marketing-Lead-Generation-Wizard* and How He Created Demand.
Prospect Development Program Jumpstarts Manufacturer’s Channel Sales
MAY 12, 2011
How many times have you lost a piece of business because the buyer didn’t know who you were? Probably more often than you’d like. Few companies have the sales and marketing resources to adequately cover their markets. It’s logical that if only a fraction of your target market is contacted, only a fraction of the deals are going to you.
Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
MAY 5, 2011
In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions. CRM unites areas like sales force automation, lead management, customer service, and analytics.
Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates
MAY 2, 2011
Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. No need to fetch a ladder and climb to the top when there is plenty of fruit within reach. Wahoo! Marketing has to act fast.
Content Marketing Playbook: Strategy and Roadmap
Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.
Is Your Web-based Content Driving Away Sales Leads
APRIL 28, 2011
Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion. Previously he has worked in direct and channel sales for major firms such as Unisys and Commodore. source: Marketo ).
He was in grave danger; there was only one way out
APRIL 18, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The farmer trudged across the farm yard late one night and entered the barn. Striking a match the farmer lit the lantern and as the amber light filled the barn the farmer looked around and saw that he was surrounded by snakes.
A Good Laugh from a New Sales Lead Management Cartoon Series
APRIL 12, 2011
At your desk and can’t make that physical change in latitude to get a change in attitude? There’s now a virtual destination for a good sales and marketing laugh in the form of the Sales Lead Management Association’s new cartoon series. As Jimmy Buffet would say, “If we couldn’t laugh, we would all go insane.”
B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
MARCH 22, 2011
Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. Improved?
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.