2010

ViewPoint

Trending Sources

Teleservices Business Process Outsourcing: Want to Go North or South?

ViewPoint

Are You A Player?

ViewPoint

We're pleased to have a new guest blogger with this post. James Obermayer is Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. He can be reached at JObermayer@salesleadmgmtassn.com. The coach gave his pep talk and the team was ready to take the track. One of the players hung back and was quiet. The coach asked, ‘What’s wrong Jim? Why are you down?” ” Jim responded, “Coach, this team we’re playing today is so much better than us. We don’t stand a chance. don’t stand a chance.”

CRM 13

Sales & Marketing Unaligned? The CEO Owns the Fix

ViewPoint

Lead Generation Best Practices: Summarizing the 7-Part Series

ViewPoint

Just for a moment, let’s revisit the GAO’s definition of best practices described in the introduction to the series: “Best practices are the processes, practices, and systems identified in public and private organizations that performed exceptionally well and are widely recognized as improving an organization's performance and efficiency in specific areas.” Following is a summary of these best practices grouped by blog article. Part 1: Agree on Lead Definition. Sales and marketing must agree on the criteria for a lead to be qualified for hand-off.

SIC 2

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Lead Generation Best Practices Part 4: Dedicate Qualifying Resources

ViewPoint

Tailwinds for Marketing Automation Software

ViewPoint

Lead Generation Best Practices Part 3: When to Use Outbound vs Inbound

ViewPoint

Sales 2.0 Wrap-up - Live from The Four Seasons, San Francisco

ViewPoint

Sales 2

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Lead Generation Best Practices Part 2: Segment & Test Your Market

ViewPoint

Interview with B2B Sales Leader Jill Konrath

ViewPoint

Lead Generation Best Practices Part 1: Agree on Lead Definition

ViewPoint

Lead Generation Best Practices: Introducing the 7-Part Series

ViewPoint

Sales Lead Management Week Oct 10-16: Educating on Best Practices

ViewPoint

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Day #2 Pardot User's Conference—Multiplying Results at Every.

ViewPoint

Day #1: Pardot Users Conference—Lead Management Live from the ATL

ViewPoint

Sales & Marketing Unaligned? One Party Owns the Fix—But Not The CEO

ViewPoint

Sales & Marketing Unaligned? Sales & Marketing Own the Fix Together

ViewPoint

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Sales and Marketing Unite! Really.

ViewPoint

90% of B2C Brand Conversations Happen Offline. True for B2B, Too?

ViewPoint

B2C 2

Don't Thwart Your Lead Generation Efforts—Ask the Next Best Question

ViewPoint

There's Gold In Them Thar Databases!

ViewPoint

2
2

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Sales & Marketing Still Not Aligned? Who Owns the Fix?

ViewPoint

Two Sales Best Practices: Prospecting Plans & Customer Is King

ViewPoint

Translating Marketing's Idea of a Lead Into Sales' Idea of a Lead

ViewPoint

Uncovering Revenue Opportunities Hidden in Lead Management Processes

ViewPoint

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

B2B Lead Generation: How Long Should Marketing Be Involved?

ViewPoint

Two Encouraging Lead Generation Trends in July 2010 Report

ViewPoint

Sales Lead Management Association Launches Live Talk Radio Program

ViewPoint

Epiphany—A New Stage in the Demand Generation Buying Process

ViewPoint

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Killer App for Sales Lead Generation Success

ViewPoint

3 Good Reasons Marketing Should Qualify Leads Before Passing to Sales

ViewPoint

Holy Grail of Sales Lead Generation Metrics: MQLs:SALs:SQLs = 1:1:1

ViewPoint

6 Best Practices for Following Up on Webinar Attendees & Registrants

ViewPoint

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.