Sat.Nov 24, 2012 - Fri.Nov 30, 2012

ViewPoint

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A Salesperson's Wishes from Marketing

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, what do you want from Marketing?” I asked the gathered salespeople. “Don’t hold back; tell me like it is. Don’t be shy; open up and let me have it.” And that is how the conversation went with me saying very little for the next hour.

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing.

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