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FEBRUARY 14, 2012 Eight Shortcuts to More Successful Sales & Marketing Collaboration
Matt Heinz has more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes; including Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. Matt began Heinz Marketing in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. The concept of getting sales and marketing to work more closely together isn’t new. The fact is, there’s no secret to making the two teams work as one.
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FEBRUARY 16, 2012 How to Make Social Sell: From Thought Leader to Thought Provoker
Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. He blogs at www.offthehookblog.com and can be reached at firstname.lastname@example.org. Why is it so difficult to generate actual leads and sales using social media in the B2B world? At risk of my wife divorcing me, I decided to take a year off and find out how those brands who were succeeding with social media were doing it. These Brands are Making Social Media Sell. This is How They're Doing It. What's their secret? Take Action.
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