Sat.Jan 21, 2012 - Fri.Jan 27, 2012

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The 5 Top Media for Cold Prospecting

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Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship?

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Is It Really B2B, Or Something Different All Together?

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Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. The complexities of the non-commercial arena often overwhelm even seasoned marketers from the consumer-facing world.

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