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ViewPoint

Lead Generation Best Practices Part 5: Multiply Touches/Media/Cycles

ViewPoint

DECEMBER 7, 2010

Results multiply when lead nurturing strategies multiply. Successfully engaging prospects depends on a mix of tactics to maintain positive awareness of your offering until it’s time to buy. The resources and methodologies needed to address these requirements include a smart mix of three core processes : Multi-touch : Frequency matters. From initial engagement to lead qualification and through long-term nurturing, frequent and systematic touches are essential.

Sales Qualified Leads

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking

Lead Generation Best Practices Part 6: Fewer Leads Are Better

ViewPoint

DECEMBER 9, 2010

There is a counter-intuitive relationship between lead volume and sales performance. With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn't more leads deliver more opportunities? In reality, just the opposite often turns out to be true.

Sales Qualified Leads

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Sat.Dec 04, 2010 - Fri.Dec 10, 2010

ViewPoint

Lead Generation Best Practices Part 5: Multiply Touches/Media/Cycles

Lead Generation Best Practices Part 6: Fewer Leads Are Better

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