A Podcast Interview With Andy Paul on Accelerate!

A Podcast Interview With Andy Paul on Accelerate!

Posted by Dan McDade

on Nov 15, 2016 9:00:00 AM

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My interview with Andy Paul’s podcast Accelerate! is packed and includes the following:

What is the truth about leads?
What percent of leads does sales follow-up on?
What percent of the buying process is complete before sales needs to be involved?
How are companies nurturing leads?
Are there enough hunters, beaters and farmers in sales?
What is multi-touch, multi-media, multi-cycle marketing?
How an Account-Based Marketing approach reduced a marketing program cost from $175,000 to $50,000 and improved results?

All in less than 40 minutes. Listen here.

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