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| Page 1 of 1 | Previous | Next | VIEWPOINT SEPTEMBER 26, 2011  Five Ways B2B Marketers Can Get the Most from Facebook T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Here are five tips. | VIEWPOINT SEPTEMBER 23, 2011  The Power of the Human Voice in Lead Qualification & Lead Nurturing In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today. It’s because there’s something about a human being’s voice that is powerful and personal—a welcomed experience in today’s hyper-digital market.” | | | | | |
| VIEWPOINT SEPTEMBER 19, 2011  The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The Keystone is the wedge-shaped stone piece at the apex of a masonry vault or arch, which is the final piece placed during construction and locks all the stones into position, allowing an arch to bear weight. Thank you Wikipedia). | VIEWPOINT SEPTEMBER 15, 2011 Meaningful Engagement Yields Revenue from Online Lead Generation Rachel Spasser is Vice President of Marketing at Ariba ; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing venture-backed, PE-backed and public companies in the Internet and technology sector. Online lead generation has become a bit like the California Gold Rush. Those early to the game got some quick gold nuggets but by the time everyone jumped on the bandwagon there was a lot more sifting required to find the well-hidden gold. —to round out the dialogue. | VIEWPOINT SEPTEMBER 12, 2011  What I learned at Dreamforce 2011 Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. Jason shared with us his key takeaways from Dreamforce 2011. | |
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