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FEBRUARY 16, 2012 How to Make Social Sell: From Thought Leader to Thought Provoker
Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. He blogs at www.offthehookblog.com and can be reached at email@example.com. Why is it so difficult to generate actual leads and sales using social media in the B2B world? At risk of my wife divorcing me, I decided to take a year off and find out how those brands who were succeeding with social media were doing it. These Brands are Making Social Media Sell. This is How They're Doing It. What's their secret? Take Action.