Thu.Jan 12, 2012

ViewPoint

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Sales Leads: Why Your Reps Need Fewer, Rather Than More

ViewPoint

Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Best sales lead management practices continually show that reps need qualified leads that have been carefully vetted, properly and consistently nurtured and appropriately developed, increasing the likelihood of a completed sale.