Outsourcing Lead Generation: A CMO’s Perspective
ViewPoint
JUNE 27, 2011
There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. I thought it would be interesting to share the perspective of a chief marketing officer who has experience on both sides of the question. Karen Hayward is Executive Vice President and Chief Marketing Officer of CenterBeam, an IT managed service provider.
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