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| Page 1 of 2 | Previous | Next | VIEWPOINT FEBRUARY 2, 2011 4 Trends Shaping B2B Marketing in 2011 Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Like at the start of a new year. | | | | | | |
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VIEWPOINT | THURSDAY, JANUARY 26, 2012  The 5 Top Media for Cold Prospecting
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers. There’s a lot of controversy out there on the subject. MORE >> -
VIEWPOINT | TUESDAY, JUNE 7, 2011 Five Reasons Your Lead Generation Campaigns May Not Be Working
Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. Craig works with business and industry experts to cultivate the Focus.com network. B2B lead generation is complex, and there is always work to be done. It works now and has for years. MORE >> -
VIEWPOINT | THURSDAY, JULY 21, 2011  Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. SQLs and closed deals) at risk. Executive work styles and late adopters. MORE >> -
VIEWPOINT | FRIDAY, JUNE 26, 2009 Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs
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VIEWPOINT | TUESDAY, MAY 1, 2012 The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)
In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization. In this post, we’ll review three critical elements that impact B2B lead generation costs in the complex sale. MORE >>
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