Wed.May 09, 2012

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The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

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Journalism, Professionalism, and the Turing Test

B2B Memes

What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another.

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B2B Marketer – Look Before You Leap

B2B Marketing Traction

About to jump off and launch a new product or service? You should “look before you leap,” and do some market research. Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. Business to business marketers should do the same. You don’ t have to spend that much or take months or a year in research.

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The Rise of the T-Shaped Agency Model

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Agency owners, take note: your traditional team structure – the one that divides your agency into “digital”, “account management” and “creative,” among others – may be restraining capacity to innovate and expand your client capabilities.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The 9 Parameters of a Lead Lifecycle

Adobe Experience Cloud Blog

by Rajiv Kapoor Lead lifecycle refers to how we manage the life of a lead (or contact or prospect depending on your terminology) from the moment it shows up in the system to deal close. The lead lifecycle defines where a lead can live, how a lead moves along, and what we do with a lead at each stage. Companies typically use a lead lifecycle model for two primary reasons: 1) Preventing sales leads (and potential sales leads ) from falling through the cracks. 2) Reporting on conversion rates throu

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Facebook Now Testing Offer 'Coupons' for Ecommerce Sites, Too!

Hubspot

Last week, we wrote about some pretty cool news from Facebook -- it's testing coupons called 'Offers' for brick-and-mortar stores, helping local businesses better associate ROI with their Facebook marketing efforts. But we were left a little bummed, thinking that there were a few untapped markets with just this local, brick-and-mortar business focus.

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McMarketing: McDonalds Marketing And Advertising Hits And Pits

JotForm

It’s not good for you but every now and then, we all hit the drive thru for something quick and easy. The golden arches are the most recognized brand in the United States, if not the world. When my family moved from Brooklyn to St. Louis, my three-year old son saw the St. Louis arch and yelled, “McD.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Photo credit: Wikipedia. A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. I’ve found myself thinking a lot lately about target audiences and buyer profiling.

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13 Sloppy Mistakes You're Making With Your Calls-to-Action

Hubspot

We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. But no matter how many landing pages you have and how well-optimized they are, no one will get to see them if you haven't mastered the art and science of creating killer calls-to-action. They're the gatekeepers of your landing pages, after all! Those tiny little buggers have to jump out to your visitors, convince them of the value of your offer, and get them clicking -- which is why it's crucial th

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. But chances are they aren’t looking at your site, email or content on their smartphone.

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How to Improve Your Email Marketing With an Integrated Approach

Hubspot

As we've said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. When individual marketing channels -- social media, blogging, email, search, etc. -- work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level.

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How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

Most B2B vendors have already optimized their websites for organic search engine rankings. While further optimization can yield some marginal improvements in rankings, B2B marketers have shifted their focus to offsite tactics such as back links on quality sites to deliver a significant impact on rankings and traffic. With the explosion of social media, Google and other search engines have included social media activity into search results and into the algorithm used to calculate website ranking