Tue.Jul 19, 2011

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3 Steps To Make Blogging A Top Priority

Marketing Insider Group

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. I mean you are seriously missing the boat. Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results.

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Blog Writing Tips for Business Clarity: A Helpful Diagram

Writing on the Web

A Helpful Diagram" alt=" Blog Writing Tips for Business Clarity: A Helpful Diagram" />. A Helpful Diagram" width="110" height="73" /> Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing.

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Fire for effect when you can't get a bead on your market

Biznology

Image via Wikipedia. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we've learned quite a lot. One of my biggest learnings is that you can't always get a direct bead on your demographic target--and that's OK. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns.

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The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “ The Hitchhiker’s Guide to the Galaxy ,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed that the answer was “Forty two.”.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The ABC’s of Email Marketing

Adobe Experience Cloud Blog

by Maria Pergolino Learning anything new can be tricky. The same goes for admitting that you’ve been in the game a long time and you still don’t know all the rules. I was working at home not too long ago and the radio was playing somewhere in the house and I wasn’t really paying attention until, for some reason, a song came on that got my attention – ABC, 123 by the Jackson Five.

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5 Ways B2B Marketing is Like Good Wine

MLT Creative

Recently, I had the pleasure of attending an intro Food and Wine Pairing class at Cook's Warehouse taught by Gil Kulers , Atlanta-Journal Constitution wine columnist and sommelier. He explained the basics of winemaking, including which grapes are used, where they come from and how a particular vintage is created, among other interesting facts. Throughout his energetic lecture, I couldn't help but recognize some of the similarities between winemaking and B2B marketing.

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8 Key Mobile Marketing Trends

Hubspot

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments.

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Still more B2B social media research results

EMagine B2B Blog

We’ve endeavored to keep you abreast of the research on B2B use of social media… as in our recent “Super-high adoption” and “Why social media matters” posts. We realize that the decisions of whether and how to invest in social media are major ones that touch on numerous issues; so we believe you should be [.].

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Marketing Lessons From Borders' Bankruptcy

Hubspot

Michigan-based book retailer, Borders is filing for Bankruptcy and closing its doors. Borders had been looking for a buyer for the company with no success, and it had been unable to keep up with its costs and its larger rivals, Amazon and Barnes and Noble. So what happened to Borders? How should marketers adapt to avoid similar problems? Borders fell victim to the trapping of four key problems that ultimately caused the long and slow death of its business. 4 Marketing Lessons from Borders' Mista

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Create a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. Here are some of the characteristics of this “dialogue&# marketing has created with automation: Most of the audience response is a click and inferred consumption.

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How the Evolution of PR Mingles With Content Marketing

Hubspot

This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, Content Marketing , will be published by Pearson in September. Public relations just plain doesn't work the way it used to. In a way, PR is one of the original forms of content marketing.

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12 Eye-Opening Daily Deal Site Statistics [Data]

Hubspot

And the daily deal site debate continues. Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday eMarketer featured new data from five different sources that still doesn't make a clear case for daily deal sites either way. 12 Interesting Statistics From Daily Deal Studies: Source: Merchantcircle Survey, June 2011. 58% of businesses cited customer acquisition as the top reason for liking daily deals. 42.4% of businesses cited i neffe

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How to Use Social Media Data to Improve Paid Search Campaigns

Hubspot

The following is a guest post by Jared Reed of SteadyRain , a St. Louis-based internet strategy, design and development firm. Sisyphus had it easier. Pay-per-click (PPC) has become so technical, that it’s hard to get a leg up as a newbie. Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission