Buyerology Trend: Think Experience Creation Versus Content Creation
Tony Zambito
NOVEMBER 10, 2011
Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future. This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content. During the past two years, we’ve seen a significant rise in focus on content and how content is the new marketing. While some may debate that content marketing is
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