Tony Zambito
SEPTEMBER 27, 2011
Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.
Tony Zambito
SEPTEMBER 27, 2011
Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age. A key component of understanding buyer behaviors and decisions is gaining a reality check on Buyer Perceived Values (BPV). How well organizations; in relations to products, service, and brand; maps to Buyer Perceived Values will serve as the one of
Expert insights. Personalized for you.
168 
Let's personalize your content