Tony Zambito

AUGUST 21, 2011

Image by HP PSG APJ via Flickr. The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets has some analysts and market watchers reeling.  This amounts to an outright ceding to Apple and their success with the iPhone and the iPad.  The read I get into the corporate announcement by HP’s CEO Leo Apotheker is one of a strategic move to focus on challenging IBM with head-to-head similar business models.  It sounds plausib

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Distribution Buy Marketing & Strategy Marketing 151

Tony Zambito

AUGUST 22, 2011

Image by zilver pics via Flickr. During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development.   One new important principle is the need to change from a static perspective of buyer personas to an ongoing refreshment of buyer personas.  The constant evolution of buyer behavior is the primary driver behind this principle.  A realization is settl

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Buyer Personas Viral Marketing Research Planning 149