Tony Zambito

AUGUST 2, 2011

Image by Arenamontanus via Flickr. This is the fourth part of a series of reflective articles on the future of buyer personas.  In part 1 through part 3 I focused primarily on misconceptions, what needed to change, and why changes must take place in buyer persona development in the social age.  In part 4, I would like to center on the role needed in organizations for buyer persona development to adapt to social business.

Buyer Personas 150

Buyer Personas Viral Marketing Ideal Customer Profiles B2B Sales 150

Tony Zambito

AUGUST 3, 2011

Image by Cristiano Betta via Flickr. This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.  Leading up to this final part, part 1 through 4, I covered some of the misconceptions, impact of the social age, what changes were needed, and the establishing of a new role and framework.  In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.   In part 4, I described a new

Buyer Personas 149

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 149