The New Social Buyer Ecosystem
Tony Zambito
JULY 24, 2011
Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. The pace in 2011 has noticeably quickened. While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. A new social buyer ecosystem is developing with implications on our conventional thinking ab
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