The Influence of the Social Buyer on B2B Business
Tony Zambito
JUNE 26, 2011
Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. What we do know is that B2B buyers are demanding more social experiences in their buying processes. To date, it appears that many of the efforts to reach buyers remain tactical in nature. Companies are looking to social media and other means such as content marketing to fit into their existing structure a
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