The Design of Content Marketing
Tony Zambito
FEBRUARY 14, 2011
Image by neonihil via Flickr. Content marketing has become more and more part of the planning dialogue for organizations as the digital age continues to mature. The concept of content marketing recognizes the growing importance of content to move buyers and consumers towards an action such as a decision, purchase, subscription, and enrollment. Undoubtedly, the proliferation of the varietal forms and media of content that has arisen in the digital age has helped position conte
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