Top B2B Marketing Zone POS Benchmark Content for Week of Jan 01

Tony Zambito

Four Steps to Reinventing the B2B Buyer Experience

Tony Zambito

JANUARY 2, 2011

Image by incendiarymind via Flickr. One of the clearest mandates being heard from B2B buyers today is the desire for buying experiences that offer more than just a product or service sale. This puts enormous pressure on B2B organizations to not only understand what buyers wish to buy, how they want to buy, and why they buy – but also how to provide an enriching buying experience that creates loyalty.

Buyer Personas

Buyer Personas B2B Buyer's Journey B2B Sales

The Importance of Buyer Personas to Lead-to-Revenue Management

Tony Zambito

JANUARY 5, 2011

Image by nicolasnova via Flickr. A tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles. As Sirius Decision and CSO Insights have reported on often, buyers are progressing through 70-80% of the buying and sales cycle before engaging directly with sales. Understanding what buyers are doing in the lead generation to sales cycle gap is proving to be a competitive difference maker.

Buyer Personas

Buyer Personas Lead Ranking Work Management Buying Cycle

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

Sat.Jan 01, 2011 - Fri.Jan 07, 2011

Tony Zambito

Four Steps to Reinventing the B2B Buyer Experience

The Importance of Buyer Personas to Lead-to-Revenue Management

Webinars

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