The 7 Principles of Buyer Experience Journey Mapping
Tony Zambito
OCTOBER 11, 2010
Image by hyku via Flickr. A few years ago at the first mPlanet conference ever held, I had the opportunity to listen to and speak with Dan Henson who was then GE’s Chief Marketing Officer for all of GE’s divisions. The topic that day was "How World Class Organizations Innovate in B2B Markets." It sparked a personal journey and quest around a simple phrase that Dan discussed back then: identifying how customers buy. I began to use this phrase quite
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