Tony Zambito

APRIL 14, 2010

Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong.  The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR.  My partner Angela Quail and I worked with courageous companies who were early adopters of buyer personas after Goal Centric launched the buyer persona methodology in 2

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Buyer Personas Rules Ideal Customer Profiles Social Media 140

Tony Zambito

APRIL 16, 2010

Image by nubui via Flickr. Did you ever have one of those sleepless nights in a Godforsaken hotel and you find yourself channel flipping?  You 100k miles per year executives know exactly what I am talking about.  You suddenly hit an infomercial promising you earnings twice to three times what you are making now and you only have to work as little as 10 hours per week.  Infomercials are good at this.

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Buyer Personas Rules High Quality Lead Social Media 138

Tony Zambito

APRIL 15, 2010

Image by Trinity via Flickr. If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors.  One of the most visible is those who promise to draw your caricature profile on the spot.  My answer to them these days when they “bark” at me to sit down and have my profile drawn is – “if you can make me look 10 years younger, I’ll do it!

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Buyer Personas Rules Television marketing Psychographics 133

Tony Zambito

APRIL 12, 2010

Image by webtreats via Flickr. The impact of Social Business is proving to be a seminal period in our history.  As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations.  Last year we saw some very profound thinking presented on social business.  The most impactful I believe has been the work of David Armano who is currently with Edelman Digital and als

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Buyer Personas Business Social Media Lead Ranking 126