Why CEO’S Should Focus On Buyer Enablement
Tony Zambito
MARCH 7, 2010
As a buyers’ marketplace takes hold in the 21 st century, it is becoming increasing clear that the mindset of CEO’s and senior executives need to undergo some significant alterations. Some of the hard and fast rules of strategic planning are no longer true and figuring out what to do next is no easy task. CEO’s today faced the enormous challenge of disrupting the inertia of a seller-centric organization and adopting strategies and technologies that shift the balance of negotiatio
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