Buyer Persona 2.0 – Part 2 - The Buyer Ecosystem
Tony Zambito
JANUARY 11, 2010
In Part 1 of this article, Buyer Persona 2.0 , the importance of Buyer Insight was presented as one of the key tenets of Buyer Persona 2.0. This portion of the series on the next generation of buyer personas will focus on one of the truths of the global economy we live in – the interrelationships between buyers, their end customers, and their suppliers is wired like never before. Since 2001, when Angela Quail and I became the first tandem ever to craft buyer personas as opposed t
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