Sales 2.0 Conference Highlights Need for Buyer Personas
Tony Zambito
SEPTEMBER 14, 2009
This September 10th, I attended the Sales 2.0 Conference in Chicago. The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers. One of the more notable speakers was Kevin Hooper, VP of TSG at Hewlett Packard. Our firm, Goal Centric , was privileged to work with Kevin to address the need to create a sales enablement tool that would enable a neophyte sales force of 100 plus inside and field sales representative
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