Tony Zambito

SEPTEMBER 27, 2011

Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.

Buyer Personas 168

Buyer Personas Social Networks Network Marketing Buy 168

Tony Zambito

SEPTEMBER 27, 2011

Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.  A key component of understanding buyer behaviors and decisions is gaining a reality check on Buyer Perceived Values (BPV).  How well organizations; in relations to products, service, and brand; maps to Buyer Perceived Values will serve as the one of

Peer-to-peer 157

Peer-to-peer Loyalty Correlation Pricing 157

Tony Zambito

SEPTEMBER 21, 2011

Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. I guess the client/agency [.].

Creativity 152

Creativity Marketing Websites Paid Search Agency Advertising Agencies 152

Tony Zambito

SEPTEMBER 12, 2011

Image by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying.  Buyer behaviors in B2B marketplaces are shifting tremendously towards more holistic experiential expectations that defy the conventional straight re-buy, modified re-buy, and new buy behaviors of the past.  Buyer expectations have increased with regards to the experiences they undergo as well as desire.  In simplis

Buy 153

Buy B2B Barriers Fulfillment 153

Tony Zambito

SEPTEMBER 1, 2011

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.  I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.  Simply stated, B2B buyers are learning at an increasing rate how to decipher meaningful, relevant, intelligent, and engaging content from the fire hose that is now marketed to

Wikipedia 152

Wikipedia Correlation Social Media B2B Sales 152

Tony Zambito

SEPTEMBER 21, 2011

Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices.

Course 161

Course Buy Buyer Personas Analysis 161